GenC Coffee Club

Design System

All tokens, type scales, and components in one place. Reference before building anything new.

01

Color Tokens

Ink

#1A1A1A

--ink

Ink Soft

#2A2A2A

--ink-soft

Cream

#FBF6EE

--cream

Cream Dark

#F0E8D8

--cream-dark

Linen

#EDE4D3

--linen

Linen Dark

#E0D4BC

--linen-dark

Pink

#E8196A

--pink

Coral

#F15A29

--coral

Orange

#F7941D

--orange

Slate

#7A6A5A

--slate

Sky

#C8DCE8

--sky

Navy

#2A4E7C

--navy

Navy Mid

#3660A0

--navy-mid

02

Typography

Urbanist — Display / Headlines

THE $10 COFFEE BAG.

Become a Founding Member

Your daily coffee funds kids. No fine print.

Bebas Neue — CTAs / Buttons

LOCK YOUR FOUNDER SPOT: $1

BECOME A FOUNDER TODAY

SHIPS MAY 15 · 200 SPOTS ONLY

DM Sans — Body / UI

Every bag sends $10 directly to Bloom Arts Foundation — helping creative kids thrive. No rounding. No percentages. No fine print.

Eyebrow label · 14px · 600 · slate

SECTION TAG · 12PX · 700 · CORAL

03

Buttons

Primary CTAs

Nav + Secondary

Pills / Tags

$1 to StartShips May 15Every Single BagLos AngelesSouth AfricaGold MemberFounder
04

Cards

$10
$10

From every single bag. No math. No fine print.

29K+
29K+

Kids reached through Bloom Arts programs so far.

2–3
2–3

Kids reached per subscriber every quarter.

1

Lock Your Founding Spot

$1 today gets you in. Pick your roast, your grind, and how often you want coffee.

$1 to Start
$125K

Committed to kids' creativity — and counting.

05

Form Elements

Text Input

Email Input

Focused State (coral border)

06

A3 — Streak Widget · Variants

Navy — primary

#7

Vega Ifsothen

Member since March 2026
🔥

4

Month Streak

20

Fuel Points

🎁

0

Free Bags

Progress to free bag6 months away
🔥Flame Level+$5/mo

20 pts  ·  boost a free bag by up to $20

White / clean

#7

Vega Ifsothen

Member since March 2026
🔥

4

Month Streak

20

Fuel Points

🎁

0

Free Bags

Progress to free bag6 months away
🔥Flame Level+$5/mo

20 pts  ·  boost a free bag by up to $20

Near-black

#7

Vega Ifsothen

Member since March 2026
🔥

4

Month Streak

20

Fuel Points

🎁

0

Free Bags

Progress to free bag6 months away
🔥Flame Level+$5/mo

20 pts  ·  boost a free bag by up to $20

Midnight Purple

#7

Vega Ifsothen

Member since March 2026
🔥

4

Month Streak

20

Fuel Points

🎁

0

Free Bags

Progress to free bag6 months away
🔥Flame Level+$5/mo

20 pts  ·  boost a free bag by up to $20

07

A4 — Founder Badge · Variants

Shareable membership card — 4 surface variants. Screenshot/social share via A5 Profile.

Near-black

GEN.C COFFEE CLUBFounder Membership
$10 → Kids
#7

Vega Ifsothen

🔥4Months
20Fuel Pts
🎁0Free Bags

6 more months to free bag

🔥 Flame Level · +$5/mo

Navy

GEN.C COFFEE CLUBFounder Membership
$10 → Kids
#7

Vega Ifsothen

🔥4Months
20Fuel Pts
🎁0Free Bags

6 more months to free bag

🔥 Flame Level · +$5/mo

White / clean

GEN.C COFFEE CLUBFounder Membership
$10 → Kids
#7

Vega Ifsothen

🔥4Months
20Fuel Pts
🎁0Free Bags

6 more months to free bag

🔥 Flame Level · +$5/mo

Midnight Purple

GEN.C COFFEE CLUBFounder Membership
$10 → Kids
#7

Vega Ifsothen

🔥4Months
20Fuel Pts
🎁0Free Bags

6 more months to free bag

🔥 Flame Level · +$5/mo
08

A5 — Founder Profile · Concept

Public permalink at /profile/[founderNumber] — shows badge, streak widget, share buttons, and PNG download.

7

Vega Ifsothen

Founder #7 · Member since March 2026

Share ProfileDownload Badge PNGCopy Link

Status: Pending — build tracked in DevIndex

09b

Navy Surface — Components on Dark

All standard components rendered on navy. Reference before building any dark panel.

Coffee Club · Navy Surface

$10. Every Bag.
Every Quarter.

Your subscription sends $10 directly to Bloom Arts Foundation — helping creative kids thrive.

124

Founders in

$1,240

Locked

76

Spots Left

Ships May 15Los AngelesSouth AfricaGold Member$1 to StartFounder
09c

Motion + Live Feel — Micro-patterns

Static representations of animated elements. These set the tone for the "live" energy of the product.

Live Indicator

76 spots remaining

Pulse ring on green dot. Updates in real-time via Supabase Realtime.

Spot Counter Bar

124 / 200 founders62%

Animates on mount with CSS transition: width 0.6s ease.

Step Indicator

1
2
3

FounderCard step 1 → 2. Active step uses coral/orange fill.

Success Toast

You're Founder #7!

Spot locked. Confirmation on the way.

Post-checkout success state. Slides in from top.

09d

Onboarding Concept — Email → Checkout → Welcome

3-step visual narrative. These tiles represent the emotional arc of signup — urgency → commitment → celebration.

Step 1 — Claim

200 spots.
124 gone.

your@email.com

CLAIM MY SPOT

Step 2 — Lock In

Lock it in
for $1.

Choose your roast. Add fuel if you want. Pay $1 to hold your spot until May 15.

Founder Spot$1.00

Step 3 — Welcome

#7

You're in.

Coffee ships May 15. Badge unlocked. Share your spot.

☕ SHARE YOUR SPOT
10

Color Combinations — Working Pairs

✓ Confirmed — use these

Cream / Ink

Body text, all sections

Cream / Coral

Headlines, eyebrows

Cream / Orange

CTA buttons on light

Navy / Cream

A3 card, founder cards

Navy / Orange

Card stats + accents

Coral / Cream

CTA gradient start

⚠ Avoid — reads off

Mid-Grey / Orange

Old charcoal — brownish on orange

Mid-Grey / Coral

Old charcoal — too muddy

→ Explore — candidates to promote

Ink / Cream

Solid for dark sections

Ink / Sky

Cool + airy on near-black

Ink / Orange

Now works — ink is true black

Ink / Coral

Now works — no brown cast

Orange / White

High contrast — CTAs

Cream / Navy

Links, secondary heads

LIT

Lean Into — Design Direction

Locked design moves. Reference these keys (LIT1, LIT2…) in conversation to shorthand a direction — e.g. “apply LIT1 to the new widget”.

LIT1

Coral → Orange CTA Gradient

All orange action buttons use var(--cta-gradient): linear-gradient(135deg, coral → orange). Never flat orange on a button. Adds depth + warmth. Apply to: CTAs, active pills, selected states, banner buttons.

background: var(--cta-gradient); border-color: var(--coral); box-shadow: var(--cta-shadow);

LIT2

Navy Gradient Surfaces

Dark panels use navy gradient, not flat ink. Feels premium and distinct from the near-black widgets. Apply to: card left panels, banners, step 2 onboarding tiles, any "dark feature" section.

background: linear-gradient(135deg, var(--navy), var(--navy-mid));

LIT3

Midnight Purple — Alternate Dark

Secondary dark surface for widgets, badges, bag variants. Deep purple gradient (not blue-purple). Use when you want drama without going navy. Pairs with #9b5de5 accent.

background: linear-gradient(135deg, #1a0a2e, #2d1457); accent: #9b5de5;

LIT4

MVF — Minimum Viable Font

No label, lbl, hint, or sub text goes below 12px. Opacity floors: dark bg → .62 min; light bg → .55 min. Stat values min 22px. Name/title text min 14px. No exceptions — readability first.

font-size: min 12px labels, 14px names, 22px stat values. opacity: min .62 dark / .55 light

LIT5

Double Border on White Surfaces

White cards/badges get an orange ring + dark ink outer ring for edge definition on cream backgrounds. 2px orange then 4.5px ink. Avoids the "floating white box" problem.

box-shadow: 0 0 0 2px var(--orange), 0 0 0 4.5px var(--ink), 0 32px 80px rgba(0,0,0,.12);

LIT6

Grain Texture on Dark Cards

Dark surface widgets/badges use a subtle SVG noise overlay via ::before pseudo-element. Adds tactile feel without visual noise. Opacity ~0.035–0.04.

::before { background-image: url('data:image/svg+xml,...fractalNoise...'); opacity: .035; }